260 INTERNATIONAL BUYERS – A DISTINCTIVE VALUE THAT DEFINES THE ITE HCMC BRAND
- One of the defining strengths of ITE HCMC over the past two decades lies not only in its scale, but also in its Hosted Buyers Programme – a professional tourism trade promotion initiative that remains the only program of its kind in Vietnam to systematically select, invite and host qualified international tourism buyers with genuine business needs and the potential to generate commercial transactions beyond the Expo.
- In 2026, the Hosted Buyers Programme is expected to bring together 260 high-level international buyers from Northeast Asia, Southeast Asia, South Asia, the Middle East, Europe, North America and Oceania. They represent leading global tourism groups, companies and organizations, including TUI Group, DERTOUR, Travco Corporation, American Express Global Business Travel (AMEX GBT), Flight Centre Travel Group, Thomas Cook, Trip.com Group, Education First (EF), Luxury Escapes, DidaTravel, FCM Travel India, Uniworld Boutique River Cruises, Ignite Travel Group, Goway, Remote Lands, Collette, BCD Meetings & Events, HelmsBriscoe, Fora Travel, Travel Edge, MCI Group, and more.
To maximize the effectiveness of business networking, the Organizing Committee has completed the international buyer selection process and pre-scheduled appointments across the full business connection program, including:
✔ Buyers – Sellers Speed Dating – taking place on the morning of 26 August 2026, ahead of the Opening Ceremony. The session provides international buyers and exhibitors with an opportunity to quickly identify potential partners and establish initial connections before entering the official business meetings.
✔ B2B Business Matching – taking place on 27 and 28 August 2026, with more than 21,000 B2B appointments pre-scheduled based on each business’s product portfolio, target markets and specific partnership needs.
✔ Pre- & Post-Tours – destination familiarization programs for international buyers and media before and after the Expo, providing destinations with opportunities to showcase their tourism products, services and attractions directly to international partners through first-hand experiences.
