THE LARGEST AND MOST COMPREHENSIVE EXHIBITION ECOSYSTEM TO DATE
Entering its 20th edition, ITE HCMC 2026 brings together the most comprehensive and diverse tourism ecosystem in the Expo’s history, featuring more than 520 exhibitors and brands, alongside the participation of leading National Tourism Organizations (NTOs) such as the Korea Tourism Organization (KTO) and the Japan National Tourism Organization (JNTO), as well as tourism promotion agencies from Malaysia, Thailand, Laos, Cambodia, Bhutan, Saint Petersburg (Russian Federation), Nicaragua, and numerous other international partners.
The Expo also brings together 34 provinces and cities across Vietnam, alongside leading companies from the travel, accommodation, aviation, transportation and travel technology sectors.
More than an exhibition space, ITE HCMC 2026 serves as a comprehensive tourism trade platform, providing businesses with opportunities to showcase their products, connect with potential partners, gain insights into emerging tourism trends and expand international cooperation.
ITE HCMC 2026 – MORE THAN AN EXPO: A PLATFORM FOR REGIONAL TOURISM COOPERATION AND POLICY DIALOGUE
Going beyond its role as a tourism trade promotion event, ITE HCMC 2026 continues to strengthen its position as an influential regional platform for tourism cooperation, policy dialogue and knowledge exchange across the Asia-Pacific.
The concurrent organization of high-level diplomatic engagements, a series of industry forums and business networking programs creates a unique space where policy-making, trade promotion and innovation converge – a distinctive value proposition that few tourism trade events in the region can offer.
By bringing together government leaders, tourism authorities, industry players, international buyers, global organizations and other stakeholders, ITE HCMC 2026 provides a platform not only to connect businesses and destinations, but also to exchange perspectives, explore emerging opportunities and shape the future of tourism cooperation in the region.
