A SERIES OF ACTIVITIES FOR INTERNATIONAL DELEGATES AND GUESTS
To strengthen connections, showcase Vietnam as a destination and facilitate engagement among international delegations, the Organizing Committee will host a series of accompanying activities, including:
- Welcome Hosted Buyers and Hosted Media (evening of 25 August 2026) – marking the beginning of ITE HCMC 2026’s networking activities and welcoming international buyers and media representatives.
- Vietnam Night (evening of 26 August 2026) – showcasing the richness of Vietnamese culture through an artistic program and networking experience for international delegations, buyers and media.
- ITE HCMC 2026 Ribbon Cutting Ceremony (morning of 27 August 2026) – taking place at the Exhibition Hall Stage, followed by an exhibition tour for leaders, delegates and invited guests.
- ITE HCMC 2026 Destination Briefing for Hosted Buyers and Hosted Media (evening of 27 August 2026) – combined with the LoaLoa Show Culture & Dining Show, offering an immersive cultural and culinary experience inspired by stories of Vietnamese destinations.
- Thank You Party (evening of 28 August 2026) – concluding the main official program with a tribute to partners, sponsors and supporting organizations.
Alongside the series of high-level meetings, the Organizing Committee will also organize Post-show Tour for Hosted Buyers & Hosted Media on 28 and 29 August 2026 for international delegations, providing opportunities to showcase distinctive tourism products and the development potential of Ho Chi Minh City and other destinations across Vietnam.
A PUBLIC-FACING EXPERIENCE: THREE DAYS OF TOURISM AND CULTURE IN THE HEART OF THE CITY
More than an event for the tourism industry, ITE HCMC 2026 will expand its public-facing experience, transforming the Expo into a major three-day tourism and cultural celebration running from the afternoon of 27 August through 29 August 2026.
Visitors will have the opportunity to discover new destinations, tourism products and services, alongside travel promotion campaigns, special offers, OCOP products and local specialties presented by destinations and businesses from across Vietnam.
The public program will also feature artistic performances, cultural exchanges, culinary experiences and a wide range of interactive activities. This open and vibrant space will not only offer diverse experiences for residents and visitors, but also enable businesses to strengthen brand visibility, engage directly with consumers, stimulate tourism spending and contribute to driving travel demand.
