Menarik minat pengunjung mampir ke booth pameran tentu butuh trik. Apalagi di masa pandemi, keamanan dan kenyamanan harus diperhatikan.
Jumlah pengunjung yang mampir ke booth menjadi salah satu indikator keberhasilan Anda dalam mengikuti kegiatan pameran. Di masa pandemi, trik menarik minat pengunjung bisa jadi lebih menantang. Booth yang terlihat ramai dan sesak tentu membuat orang ragu berkunjung. Selain itu, menawarkan gimmick dan memanfaatkan media sosial tentu perlu dioptimalkan.
- Monitor jumlah pengunjung di booth
Anda bisa memasang layar monitor yang menampilkan jumlah pengunjung di dalam booth. Selain itu monitor juga bisa menampilkan batas maksimal dan orang yang keluar dan masuk dalam booth. Dengan begitu, pengunjung bisa memantau kepadatan sebelum masuk ke booth pameran Anda.
- Peta
Biasanya dalam sebuah pameran yang areanya besar, pengunjung kerap kesulitan menemukan booth tertentu atau mencari jalan keluar. Anda bisa memberikan peta kepada pengunjung tentunya dalam bentuk softcopy.
- Giveaway
Meskipun pandemi, pengunjung tetap menyukai hadiah. Anda bisa mengadakan kompetisi di sosial media dengan syarat memberikan tagar tertentu dan menandai akun IG perusahaan Anda. Dengan begitu, promosinya dapat, followers pun bertambah.
- Ruang kerja dadakan
Anda bisa menyediakan lounge atau ruang kerja dadakan lengkap dengan koneksi internet dan listrik. Ini bisa membuat pengunjung betah, dan Anda bisa berkreasi menampilkan promosi produk atau jasa yang ditawarkan.
Beri ‘persyaratan’ sebelum pengunjung mengakses fasilitas yang Anda sediakan. Tak perlu mahal, misalnya dengan mengikuti akun Instagram atau mengunggah foto dan menandai akun Instagram Anda.
- Promosi digital
Rasanya media promosi berupa flyer atau pamflet dalam bentuk fisik tak lagi relevan, apalagi di masa pandemi. Alihkan promosi Anda dalam bentuk e-flyer, atau media sosial, atau cara lain sekreatif mungkin.
- Fasilitas sesuai protokol kesehatan
Sediakan fasilitas sesuai standar protokol kesehatan berupa hand sanitizer, masker yang bisa Anda bagikan juga sebagai souvenir, serta disinfeksi booth Anda secara berkala sehingga aman bagi pengunjung.
Soal kreativitas pelaku MICE tentu tak perlu diragukan lagi. Termasuk bagaimana menarik minat pengunjung untuk masuk ke dalam booth Anda. Selain desain dan layout yang menarik, Anda juga mesti cepat berimprovisasi agar booth relevan dengan adaptasi normal baru masa pandemi.
English
Six Tricks to Attract Exhibition Visitors to Your Booth
Attracting visitors to your booth requires some tricks. Moreover, there are safety and convenience precautions that need extra attention in the pandemic.
The number of visitors at a booth becomes one of the measurements of success when you participate in an exhibition. In the pandemic, the trick to attract visitors can be really challenging. Booths that are jam-packed definitely repel more visitors. In addition, offering gimmicks and utilizing social media must be optimized.
- Monitor the number of visitors at the booth
You can install a monitor screen that will display the number of visitors at the booth. In addition, the monitor can also show the maximum capacity as well as the traffic of people. That way, visitors can see the crowdedness of your booth before deciding to enter.
- Maps
Usually when the exhibition takes place in a large area, visitors find it difficult to locate certain booths or the exit. You can provide a map to your visitors, of course in the form of a softcopy.
- Giveaway
Despite the pandemic, visitors still like presents. You can hold a competition on social media, requiring hashtags and a follow to your company’s IG account. That way, you can both promote and increase your followers.
- Make-shit working space
You can provide a lounge or emergency working space equipped with internet connection and electricity. This will make your visitors stay, and you can promote your products or services there.
Show your visitors the ‘requirements’ before they enter the facility. Nothing fancy, they can follow your instagram account or post a picture and tag you for instance.
- Digital promotions
During the pandemic, flyers and pamphlets have become irrelevant. Adapt your marketing to e-flyers, social media, or other creative promotions.
- Facilities that comply with health protocols
Provide sanitary facilities in accordance with health protocols, including hand sanitizers, masks (that you can distribute as a souvenir), and periodically disinfected booths. Therefore, the visitors feel safe.
It is no question that MICE industry players are really creative, and one of the ways your creativity shows is in how you attract visitors to your booth. In addition to appealing design and layout, you need to improvise quickly so your booth is relevant to the New Normal.
