Menjadi tuan rumah kegiatan MICE apalagi yang berskala internasional mensyaratkan sejumlah hal. Bukan hanya fasilitas yang lengkap, tapi sumber daya manusia yang handal.
Karakter pelancong bisnis berbeda dengan pelancong wisata. Pelancong bisnis biasanya memiliki peran sebagai opinion leader. Artinya, penilaian pelancong bisnis pada sebuah wilayah tempat mengadakan kegiatan MICE akan berpengaruh pada pihak lain.
Apalagi turis MICE biasanya akan tinggal lebih lama dan menghabiskan lebih banyak uang ketimbang wisatawan. Konon, pengeluaran pelancong MICE tujuh kali lipat lebih banyak dari pelancong wisata.
Tak heran, jika untuk menjadi destinasi MICE atau menjadi tuan rumah kegiatan internasional ada sejumlah syarat sarana yang harus dimiliki.
- Aksesibilitas. Ketersediaan sarana penerbangan dari berbagai negara.
- Variasi hotel dan venue. Sebaiknya destinasi memiliki pilihan venue dan hotel dengan berbagai bintang.
- Konektivitas internet. Di era digitalisasi ini, kebutuhan internet menjadi amat penting. Pastikan destinasi memiliki koneksi internet yang baik.
- Kesiapan organizer, termasuk di dalamnya sumber daya manusia yang terampil menggelar event internasional.
- Layanan help care, seperti rumah sakit.
Dengan sejumlah persyaratan tersebut, tak heran jika kegiatan MICE berskala internasional lebih banyak diadakan di kota-kota besar di Indonesia. Favoritnya jelas Bali dan Jakarta. Namun supaya dampak ekonomi dari kegiatan MICE bisa dirasakan merata, tugas organizer dan biro perjalanan wisata mengemas paket post tour ke sejumlah destinasi di Indonesia.
Menurut Direktur Pacto Convex, Ratna Ning dalam obrolan Podcast yang tayang di kanal YouTube MICE Indonesia, aktivitas MICE belum merata di Indonesia. “Sebut saja kita punya 7 destinasi unggulan, tier A nya Jakarta dan Bali, tier kedua dan ketiganya kualitas sumber daya manusianya tidak merata. Makanya event perlu imbang diadakan di berbagai daerah, supaya transfer pengetahuannya berjalan ke SDM lokal,” jelasnya.
Ratna juga mengatakan, pemerintah harus terlibat aktif untuk menarik event internasional diselenggarakan di sini. Pasalnya, Indonesia selama ini masih terkenal dengan wisata leisure-nya.
“Makanya, penting untuk rajin hadir di event  internasional. Pemerintah juga mesti berperan menarik event -nya kesini, supaya exposure Indonesia makin tinggi,” jelasnya.
English
Five Must-Have Facilities for MICE Destinations
Becoming a MICE host, especially for events on the international level, surely comes with a number of requirements. It’s not just a matter of facilities, competent human resources surely play a critical role as well.
Business travelers have different characteristics from regular tourists. Business travelers usually have the role of an opinion leader, which means that their opinions on a MICE venue or destination will affect the opinion of others.
Moreover, MICE tourists usually stay longer and spend more money than regular tourists. They probably spend seven times as much as the regular tourists.
Obviously, to become a MICE destination or host an international event, there are several requirements in regards to facilities.
- Accessibility. The availability of aviation facilities from various countries.
- Hotel and venue options. A good destination should have various venue and hotel options with fine quality.
- Internet connectivity. In this digitalization era, the need for good internet connection is very important. Make sure your destination is equipped with a strong internet.
- Organizer’s preparedness, which includes competent and skilled human resources.
- Help care services, such as a hospital.
With those requirements, it’s no question that many international MICE events are held in big cities, especially Bali and Jakarta. However, to disperse the economic benefits from MICE, it’s the responsibility of organizers and tour bureaus to package a post-tour that involves various destinations across the country.
According to Director of Pacto Convex, Ratna Ning, in our podcast on MICE Indonesia’s YouTube channel, MICE activities are not distributed well across Indonesia. “Let’s just say we have 7 best destinations, Jakarta and Bali in tier A, while the human resources of tier two and three still have quality gaps. Therefore, events need to consider venues in various areas, so the transfer of knowledge happens to local human resources,” she explained.
Ratna also said that the government should be actively involved in attracting international events to take place in Indonesia. The thing is, Indonesia is still well-known for its leisure tourist destinations.
“That’s why it’s important to always show up at international events. The government also needs to be involved, so our exposure is higher,” she explained.
