Hibrid, Jembatan Menuju Offline

Kegiatan MICE secara online ibarat perhentian sementara. Sedangkan konsep hibrid seperti jembatan yang mengantar kegiatan MICE kembali ke offline.

Optimisme di kalangan pelaku industri MICE perlahan mulai tumbuh seiring mulai digelarnya kegiatan MICE dan pariwisata secara offline atau setidaknya hibrid di tahun ini. Keyakinan itu semakin manakala Indonesia tengah bersiap menjadi tuan rumah berbagai kegiatan MICE berskala internasional di tahun depan. Harapannya tentu saja, berbagai kegiatan ini bisa berlangsung secara offline.

Situasi ini tentu membuat pengelola venue MICE mulai bisa tersenyum dan sedikit bernapas lega. Biar bagaimanapun, kegiatan MICE itu kegiatan yang menawarkan pengalaman. Seperti disampaikan Direktur Utama Bali Nusa Dua Convention Center (BNDCC), Riyanthi Handayani dalam program podcast yang tayang di kanal YouTube MICE Indonesia, ia menyebut kegiatan MICE identik dengan touch and feel.

Ia mengatakan, “Saat ini kita masih dalam masa transisi dari online menuju offline. Basic MICE ialah mencari pengalaman. Datang langsung dan online tentu berbeda pengalamannya, ada touch and feel. Offline tidak tergantikan dan akan kembali normal. Apalagi kegiatan MICE secara offline dampak (ekonominya) banyak ke berbagai sektor industri,” jelasnya.

Menurutnya, dalam tiga bulan terakhir sudah menunjukkan perkembangan yang positif. Kegiatan meeting sudah mulai diselenggarakan di hotel atau venue MICE, walau memang masih didominasi kalangan pemerintahan.

Namun kalangan korporat juga sudah ada yang mengadakan kegiatan di ruang-ruang MICE walau konsepnya online atau hibrid.

BNDCC juga siap menyokong kegiatan World Superbike Championship (WSBK) yang akan berlangsung di Sirkuit Mandalika pada 19-21 November 2021, dimana BNDCC akan menyuplai kebutuhan food and beverage selama kegiatan. “Tantangannya kami harus buat dapur sementara di sana. Tapi yang terpenting kita ambil peluang bisnisnya dulu, tantangannya kita pikirkan kemudian,” imbuh Riyanthi.

Sementara itu, Direktur Utama Indonesia Convention Exhibition (ICE), BSD, Ryan Adrian dalam perbincangan yang sama juga optimistis bahwa kegiatan MICE akan kembali ke naturnya sebagai kegiatan offline.

Menurutnya, sejak September lalu kegiatan MICE khususnya di hotel sudah mulai membaik. Resepsi pernikahan, meeting, sudah mulai diselenggarakan secara offline atau hibrid. Begitupula di ICE BSD, bahkan konser 48 tahun grup musik God Bless berhasil digelar secara hibrid di ICE BSD pada akhir Agustus lalu.

Semoga saja, kegiatan MICE bisa segera kembali ke khitahnya.

English

Hybrid, a Bridge to Offline

Online MICE events are like a temporary stop. Meanwhile the hybrid concept is seen as a bridge for MICE events to return to offline.

The optimism of MICE industry players has slowly returned as many offline or at least hybrid MICE events and tours have started to be held again. This faith is strengthened by the fact that Indonesia will host various international MICE events next year. Hopefully, these various MICE events will be conducted offline.

This situation has made MICE venues smile and take a sigh of relief. No matter how you tweak it, MICE events offer an experience. As President Director of Bali Nusa Dua Convention Center (BNDCC), Riyanthi Handayani, said in our podcast on MICE Indonesia YouTube channel, MICE activities are synonymous with touch and feel.

She said, “We are still transitioning from online to offline. The basis of MICE is experience. Coming to the venue and attending an online event are different. There’s a touch and feel (when you come to the venue). Offline (events) will not be replaced and will become normal again. Moreover, offline MICE events bring many positive impacts to various industries.”

She feels that there have been positive developments over the past three months. Meetings have started to be held at hotels or MICE venues, even though most of the clients are from the government.

However, some corporations have also started to hold events at MICE venues although the events are still online or hybrid.

BNDCC is also ready to support the World Superbike Championship (WSBK) event which will occur in Mandalika Circuit on November 19-21, 2021. BNDCC will supply food and beverages for this event. “The challenge is to build a makeshift kitchen there. But what matters is that we grasp the business opportunity, we think about the challenge later on,” added Riyanthi.

Meanwhile in the same talk, the President Director of Indonesia Convention Exhibition (ICE), BSD, Ryan Adrian, also expressed his optimism that MICE will return to its nature as offline events.

He feels that since September, MICE activities (especially at hotels) have improved. Wedding receptions and meetings have started to be conducted offline or hybrid. Likewise, ICE BSD successfully hosted the 48-year-old music band God Bless’ hybrid concert in August.

Hopefully, MICE events will soon return to its essence.