Kegiatan MICE secara virtual sangat mengandalkan teknologi. Kini semua orang bisa menguasai. Tantangan ini mesti dijawab penyelenggara kegiatan MICE dengan menawarkan nilai tambah agar klien tetap setia.
Aktivitas sehari-hari, mulai dari pertemuan bisnis, mengikuti webinar, telekonferensi, dan lainnya sangat mengandalkan platform video telekonferensi. Saking seringnya, kita menjadi akrab dan terbiasa menggunakannya.
Artinya, semua orang bisa mempelajari dan menggunakannya. Alhasil tidak sedikit perusahaan swasta maupun lembaga pemerintah yang memilih menyelenggarakan kegiatan MICE nya sendiri.
Situasi ini tentu menantang bagi penyelenggara kegiatan MICE. Selain menawarkan konsep acara virtual yang menarik, penyelenggara MICE juga mesti cerdik menawarkan nilai tambah bagi klien-kliennya.
1. Kreativitas
Kemas virtual event dengan menarik. Misalnya dengan dukungan animasi, teks berjalan, agar tampilan terlihat menarik dan elegan.
Jangan lupa pula menyisipkan games, gimmick, dan berbagai hadiah supaya jalannya kegiatan virtual tidak membosankan.
2. Tawarkan database
Biasanya, salah satu alasan klien merekrut vendor penyelenggara MICE karena kebutuhan database untuk memperluas jejaring bisnisnya. Artinya, semakin kuat dan luas jaringan database Anda, semakin tertarik klien menggunakan jasa Anda.
3. Public relation
Public relation bisa berupa menawarkan promosi, pengelolaan sosial media, media monitoring, atau hal lain yang berkaitan dengan media massa. Akan lebih praktis bagi klien untuk merekrut jasa penyelenggara event MICE yang sekaligus bisa menangani hal ini, ketimbang merekrut pihak lain lagi.
Anda tentu bisa menawarkan nilai tambah lain sesuai dengan keahlian perusahaan Anda. Prinsipnya, selain menjalin kolaborasi bukan kompetisi, kreativitas Anda mesti selangkah lebih maju.
English
MICE Organisers Must Have Added Value
MICE relies heavily on technology. But in this day and age, about anyone can master it. To address this challenge, MICE organisers must present added value in order to ensure their clients’ loyalty.
Day to day activities, such as business meetings, webinars, teleconferences, and many more, are largely dependent on video-conferencing platforms. Due to daily use, we have become more familiar with using them.
This means that everyone can learn to use and employ these video-conferencing platform. As a result, many private companies and governmental agencies have chosen to hold their own MICE activity.
This situation is definitely challenging for MICE organisers. Next to offering an engaging concept for the virtual event, they also have to be clever when adding value for their customers.
1. Creativity
Present virtual events in an appealing way. Use animations or animated texts to achieve an interesting and elegant look. Don’t forget to make time for games, gimmicks, and different kinds of prizes to make sure that the event is not boring.
2. Offer database
Normally, one of the reasons that clients recruit MICE organisers is to gain access to their database and widen their reach. The more extensive your database is, the more interested your clients will be.
3. Public relations
Public relations include offering promotions, managing social media, monitoring media, and many more activities related to mass media. It would be more practical for clients to recruit organisers who are able to handle these matters, as opposed to hiring another party.
Your added value can definitely be based on your company’s speciality. In line with the idea of “collaboration not competition”, your creativity must be one step ahead.
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