Hadiah yang melimpah, destinasi yang mewah, tetap terasa kurang jika program atau konten kegiatan perjalanan insentif tidak meninggalkan kesan. Kesan tercipta karena perjalanan menyentuh perasaan.
Perjalanan insentif diadakan sebagai penghargaan atas kerja keras karyawan atau kontribusi pelanggan dan konsumen Anda. Karenanya, banyak korporat tak ragu menggelontorkan anggaran perjalanan besar, demi memberikan fasilitas, akomodasi, dan destinasi terbaik bagi karyawannya.
Padahal, akomodasi atau destinasi terbaik, tidak menjamin tujuan perjalanan insentif tercapai. Perjalanan insentif yang ideal ialah yang menyentuh perasaan. Sehingga karyawan menjadi lebih termotivasi, merasa dihargai, dan memiliki perusahaan.
Sebenarnya, tak perlu anggaran besar, tujuan yang jauh, atau perjalanan yang panjang, sejumlah hal mendasar berikut bisa Anda coba untuk menciptakan perjalanan insentif yang menyentuh perasaan.â— Komunikasi yang dipersonalisasi menjelang perjalanan. Entah dengan mengirim undangan secara langsung, atau meminta team leader masing-masing bagian untuk mengundang langsung.
â— Ciptakan pengalaman unik. Misalnya, ketika Anda berkunjung ke Medan lalu mengajak tim mencicipi durian Medan yang terkenal. Daripada membawa peserta ke tempat makan durian, lebih baik bawa peserta ke kebun durian, lalu buat permainan kelompok di mana mereka harus mengambil buahnya sendiri. Tentu dengan didampingi ahli.
â— Buat kegiatan di mana peserta bisa terhubung dengan penduduk setempat. Atau kaitkan dengan program CSR perusahaan Anda.
â— Agendakan kegiatan untuk mengenali keberhasilan peserta.
â— Pastikan CEO atau direktur perusahaan ikut serta dalam perjalanan. Biasanya suasana rileks dan santai di perjalanan insentif bisa mencairkan hubungan yang kaku. Apalagi peristiwa seru yang dinikmati bersama, akan jadi cerita bersama pula.
â— Beri peserta waktu istirahat dan menikmati kegiatan. Agenda kegiatan sebaiknya fleksibel dan tidak terlalu padat, sehingga peserta bisa mencerna dan merekam kenangan dari kegiatan yang dijalani.
Seperti penyair legendaris Ernest Hemingway pernah bilang, it is good to have an end to journey toward, but it is the journey that matters in the end.
Memiliki tujuan di akhir perjalanan memang sesuatu yang bagus. Tapi pada akhirnya yang terpenting adalah perjalanannya.
English
How to Create a Heartwarming Trip
Lots of rewards and luxurious destinations are still not enough if the incentive program does not leave any good impression. Impressions are made if the journey makes a memory that does not fade.
Incentive trips are held as a reward for the hard work of your employees or for the contributions of your customers and consumers. Therefore, many corporations do not bat an eye to spend more on travel budgets, in order to provide the best facilities, accommodation and destinations for their employees.
However, the best accommodation or destination does not guarantee that the purpose of the incentive trip itself is achieved. The ideal incentive trip is one that touches our heart. Therefore, the employees can become more motivated, feel valued, and they feel like they belong to the company.
In fact, it does not have to go a long way such as spending an excessive budget or finding a distant destination that takes forever. Here are some basics you can try to create a heart-touching incentive trip.
â— Personalize communication ahead of the trip. It can be done either by sending an invitation directly, or asking the team leader of each division to invite directly.
â— Create a unique experience. For example, when you visit Medan, you usually invite the team to taste the famous Medan durian by going to a durian merchant. However, it is better to take participants to a place that enables them to explore the durian itself such as a durian garden. After that, make a group game where they have to pick up the fruit themselves with the help of the farmers.
â— Create activities where participants can connect with local residents or associate it with your company’s CSR program.
â— Prepare some activities to identify the participants’ achievement.
â— Make sure the CEO or the director of the company come along. The relaxed and laid-back atmosphere on incentive trips can melt a stiff relationship. Moreover, exciting events that are enjoyed together will also be a moment to remember for all.
â— Give participants time to rest and to enjoy the trip. The agenda should be flexible and not too crowded, so that participants can digest every moment well and make it memorable.
As the legendary poet Ernest Hemingway once said, it is good to have an end to journey toward, but it is the journey that matters in the end.
Having a destination at the end of a journey is indeed a good thing. However, what matters the most is actually the journey itself.
